Leaving Your Mark: Personal Branding

 

 

Greetings,

     I work, quite frequently, with Direct Salespeople who aren’t selling their own products (I’m in the same boat). They represent companies with their own established brands and marketing methods. A lot of these great salespeople fall into the rut of assuming that the companies branding will be enough. They assume that:

“Hey, everyone has heard about Tastefully Simple… there is no real value in putting my own spin on anything.”

     The truth is that they are at least partially wrong. Direct Sales especially is all about standing out from the crowd. In order to successfully sell Jafra Cosmetics (for example) you need to not only stand apart from Mary Kay, Avon and dozens of other companies out there, but you need to watch out for other Jafra business owners as well.

     Here are some quick tips on establishing your own personal brand through your Direct Sales Business (we’ll talk more about them in greater detail as the week goes on):

• Be yourself. The easiest way to brand your business is by standing out as the individual that you already are. Don’t focus so hard on “doing it like the other guys.” Take the best practices of the people around you and mold the stuff that will work for you into your own sales routine. (We’ll talk more about the Sales Routine in the coming week)
• Know yourself and your interests. Many direct sales companies in today’s marketplace have very broad product lines. Don’t be afraid to focus on what works for you. Maybe you are more comfortable with Spa products than Color? Its fine to be the Spa product expert.
• Sell yourself. First off… No that’s not what I meant. That is a completely different kind of blog. What I am referring to is one simple fact: a good amount of what people are buying when they purchase product/services from you is… you. Your customer service, your knowledge of the product, your unique perspective on the product. Don’t be shy about expressing yourself through your demos.

      Throughout the rest of the week we’ll explore how to execute some of those tips and really make yourself stand out.  Anyone out there with any suggestions of their own on establishing their personal brand? I’d love to hear it. (I might even quote ya!)

 

Stay Savvy!

Stephen Duetzmann

The Savvy Solution

Blogger Labels: Mark,Personal,Greetings,Direct,Salespeople,products,boat,Simple,truth,Jafra,Cosmetics,example,Mary,Avon,Here,tips,Take,Routine,interests,Many,marketplace,product,Maybe,Color,Sell,fact,services,customer,knowledge,perspective,Throughout,Stay,Savvy,Stephen,Duetzmann,Solution,methods,Sales,owners,demos,week